melissatifrere@gmail.com

  • Producer
  • New York, NY

10+ years experience managing the production process from creative development to launch. I want to do great work and have projects run smoothly

Experience

Executive Producer at Freelance

Present New York

Available June 2018

VP Senior Producer at McCann / M:united

May 2016 – June 2018 New York, NY

  • Oversee the entire production process from beginning-to-end. The point person between internal and all external partners for Microsoft projects

  • Use my experience and contacts to recommend the best /most efficient vendor partners to help execute projects

  • Support head of department by brainstorming possible execution approaches, ballparks and timelines for concepts still in creative development

  • Lock in and negotiate with casted real people talent for client’s signature docu-style commercials

  • Work side-by-side with creative leads and commercial directors to guide, support and contribute to the process in any way needed

  • Manage internal production teams and vendor partners and their crews on projects with high volumes of deliverables for TV, Social, Print and Digital

  • Collaborate with Microsoft’s cost consultants to ensure all budgets are fairly bid out and the funds are still there to execute the creative as scripted

Senior Producer at KBS+

August 2013 – April 2016 New York

  • Lead producer executing all productions related to the BMW account.

  • Defined, scoped and owned projects from pitch to delivery

  • Handled a high volume of complex projects and tasks of all budgets and sizes on fast paced timelines.

  • Sourced, engaged, and fostered relationships with many production, editorial and post companies

  • Oversaw/Mentored junior, associate and assistant producers.

Multiple Titles Held at mcgarrybowen

2006 – 2013 New York

Producer 2008-2013
Account Executive (Reebok) 2006-2008

  • Learned a deep understanding of the creative process, pre-production, concepting, pitching,Post producing/supervising edit sessions, animation, sound, all finishing etc

  • Launched multiple large campaigns for Reebok including the introduction of the Reebok/Crossfit partnership

  • Involved in producing materials for multiple winning new business pitches

Project manager at Wunderman

2005 – 2006 New York, NY

Managed workflow of projects as wells as the budgets

Education

Continued Studies Courses at The School of Visual Arts

2007 – 2008 New York, NY

Courses taken:
- Producing Commercials for Television
- Intro to Editing

BA, Mass Communications at Iona College

1999 – 2003 New Rochelle, NY

Mass Comm Major – concentration in Advertising
Minor in Pre-Law

Awards

Cyber Automobile Shortlist, Cannes Lion

BMW – Eyes On Gigi

Highest Youtube Views for a 360 video, DigiDay

In 2016 Eyes on Gigi was the highest viewed 360 degree video with 5.1 million views

Advertising Excellence, Communications Arts

For BMW Grandma Back Seat Driver Campaign

Spot of the Week, Shoot Online

Top 5 spots to watch, Ad Age

BMW Grandma

Editor's Pick of the day, Creativity

BWM Grandma

Best Ads on TV, Best Ads on TV

BMW i8 Sightings

Ad of the Day, Adweek

BMWi Campaign

Best Ads on TV, Best Ads on TV

Human Puppet

Lion Film Shortlist, Cannes Lion

Reebok – Run Easy Campaign

Clients

Microsoft, BMW, Reebok, Chase, Verizon, Crayola, Marshalls/HomeGoods/TJ Maxx, Boarshead, Vanguard, Marriott, Sharp, Chevron, Citibank, Pfizer, SKII, ONDCP, United Airlines, Goldman Sachs, USPS, Oppenheimer Funds

Specialties

Locations I have Shot inLANYC/NJNew ZealandHong KongArgentinaSpainLondonNew OrleansVancouverSan FranciscoDallasWashington/Virginia/MarylandChile