melissatifrere@gmail.com

  • VP, Senior Producer
  • New York, NY

9+ years experience managing the production process from creative development to launch for multiple brands .

Experience

VP Senior Producer at McCann / m:united

May 2016 – Present New York, NY

Responsible for the entire production process for multiple Microsoft Campaigns and product launches. Managing and advising multiple producers working on the campaigns across the multiple deliverables for Broadcast, Social and Video Digital deliverables.

Senior Producer at KBS+

August 2013 – April 2016 New York

Responsible for all phases of production including director selection, presentations to clients, estimates and budgets, all aspects of pre-production, shoot, and post-production.

Oversee/Mentor all junior, associate and assistant producers.

Lead producer executing all productions related to the BMW account.

Multiple Titles Held at mcgarrybowen

2006 – 2013 New York

Producer 2009-2013
Associate Producer 2008-2009
Account Executive 2006-2008

Launched multiple large campaigns for Reebok including the introduction of the Reebok/Crossfit partnership

Executed various large and small Verizon jobs under extremely tight timelines

Involved in producing materials for multiple winning new business pitches

Project manager at Wunderman

2005 – 2006 New York, NY

Managed workflow of projects as wells as the budgets

Education

Continued Studies Courses at The School of Visual Arts

2007 – 2008 New York, NY

Courses taken:
- Producing Commercials for Television
- Intro to Editing

BA, Mass Communications at Iona College

1999 – 2003 New Rochelle, NY

Mass Comm Major – concentration in Advertising
Minor in Pre-Law

Awards

Cyber Automobile Shortlist, Cannes Lion

BMW – Eyes On Gigi

Advertising Excellence, Communications Arts

For BMW Grandma Back Seat Driver Campaign

Top 5 spots to watch, Ad Age

BMW Grandma

Spot of the Week, Shoot Online

Editor's Pick of the day, Creativity

BWM Grandma

Best Ads on TV, Best Ads on TV

BMW i8 Sightings

Ad of the Day, Adweek

BMWi Campaign

Best Ads on TV, Best Ads on TV

Human Puppet

Lion Film Shortlist, Cannes Lion

Reebok – Run Easy Campaign

Clients

Microsoft, BMW, Reebok, Chase, Verizon, Crayola, Marshalls/HomeGoods/TJ Maxx, Boarshead, Vanguard, Marriott, Sharp, Chevron, Citibank, Pfizer, SKII, ONDCP, United Airlines, Goldman Sachs, USPS, Oppenheimer Funds

Specialties

Locations I have Shot inLANYC/NJNew ZealandHong KongArgentinaSpainLondonNew OrleansVancouverSan FranciscoDallasWashington/Virginia/MarylandChile