Reebok Brand TV

Back in 2012 no one had any idea what Crossfit was or that Reebok was the brand behind it. We were given the task to launch this newly branded fitness program to the world.

We spent a month on the road shooting in Boston, Barcelona, Moscow, London and Japan, with a few client-mandated Crossfit WOD’s (Workouts of the Day) squeezed in it was lots of fun.

  • Role Producer
  • For Reebok Crossfit Global Launch
  • Date 2012
  • Smuggler Stylerwar / Oskar
  • Cut And Run Steve Gandolfi
  • DP Matty Libatique