Hello Future – BMW i8
The creatives on this project were huge Arthur C. Clark fans and had been holding on to his quotes for future use. Upon seeing images of the new BMW i8, they realized they had finally found their opportunity.
We were able to convince the client to give us a small budget to pull off an extra launch spot using fully sourced/licensed footage.
We found the perfect editor to fly in from London, not to mention an incredible stock footage-sourcing partner. And after nail biting, up-to-the-last-minute-negotiations with Clark’s estate in India, we pulled off a gem of a bonus spot for the client.
- Role Senior Producer
- For BMW
- Date February 2014
- Whitehouse Post Adam Marshall
- Stock Footage Stalker
- Creative Team Grant Simpson & Will Bright